Events & Field Marketing Manager

Events & Field Marketing Manager
(Remote position within the US)

The Events & Field Marketing Manager is the sole owner of all in-person marketing initiatives in the US and EMEA, focusing on driving high-quality engagement and pipeline acceleration among enterprise buyers. This role demands a highly organized, budget-conscious strategist capable of managing complex logistics, guiding executive participation, and ensuring event investments translate into both brand impact and measurable sales opportunities.

Strategic Planning & Budget Ownership

• Own the global events strategy and roadmap across all formats, including major industry trade shows (e.g., Gartner), partner conferences, and proprietary field events (e.g., executive roundtables, local seminars).
• Act as the primary budget owner for all events, meticulously tracking costs, negotiating vendor contracts, and conducting post-event ROI analysis to inform future investment decisions.
• Think strategically about event allocation, recommending which opportunities to pursue (and which to decline) based on target account penetration, pipeline goals, and market fit (US and EMEA focus).
• Support the annual Customer Advisory Board (CAB) event, managing logistics, materials, and executive schedules to ensure a successful, high-touch experience for our most strategic customers.

Event Execution & Demand Activation

• Oversee all event logistics end-to-end, including vendor management, facility contracts, materials ordering, shipping, on-site setup, and breakdown.
• Collaborate closely with the Digital Marketing Lead to design and execute pre- and post-event demand generation campaigns that drive qualified booth traffic and meeting attendance.
• Partner with the Sales team to manage meeting scheduling, define lead qualification criteria, and ensure seamless, rapid lead follow-up post-event.
• Coordinate booth design and production (working with the Design Lead) and manage internal speaker/staff training to ensure consistent, on-brand presence at all venues.

Executive & Stakeholder Management

• Expertly manage executive participation at all events, clearly communicating schedules, objectives, talking points, and logistics to ensure optimal use of their time.
• Serve as the primary liaison between Sales Leadership, the Partner Team, and Marketing to ensure all event activities are aligned with pipeline goals and regional priorities.
• Communicate clearly and effectively across all levels of the organization, managing expectations and securing necessary resources to deliver high-quality event experiences.

Measurement & Reporting

• Track and report on event performance using key metrics (e.g., lead capture rate, meeting completion rate, pipeline generated, ROI) in partnership with the Marketing Operations (MOPs) Lead.
• Provide actionable feedback and insights gathered from the field back to the Product Marketing and Sales teams to refine messaging and inform future event planning.

Required Skills & Qualifications

• 7+ years of professional experience in Field Marketing, Events Management, or Integrated Marketing within a B2B or technology company.
• Exceptional organizational skills, project management acumen, and obsessive attention to detail necessary to manage complex, multi-day, multi-location events.
• Proven ability to manage and adhere to strict marketing budgets and demonstrate event ROI.
• Experience managing vendor relationships, negotiating contracts, and handling event logistics (e.g., large conferences, trade shows, proprietary field events).
• Demonstrated ability to "wrangle" high-level executives and internal stakeholders, ensuring preparation and compliance with event schedules.
• Proficiency in CRM/MAP tools (preferably HubSpot) for lead tracking, reporting, and campaign integration.

Salary Band

SFBay Area: $135-165k base
Major Metro: $125-150k base
Remote: $120-150k base